Famous Dallas/Ft. Worth radio station Hot 93.3 Hits, brought the halloween mood to a whole other level on Halloween. At 7am today, lifting up their audience’s spirits, Scotty and Brett, doing the Mega Morning shift, decided to play, Thriller by Michael Jackson.
Our eager hosts felt uncertain about this day, since being a weekday the festivity seemed to be low. Being a monday, it felt like it was bound to be a regular working day for everybody. So, they decided to keep playing Thrill until they were in a more spooky mood of Halloween-and it worked. Followers of the station, filled twitter with comments about their mornings being less boring thanks to the the constant repetition of the number one hit song.
Thanks to @hot933hits today I learned that I live 6 straight plays of 'Thriller' away from my office.
— Sam Hodde (@samhodde) October 31, 2016
@hot933hits the 6 time playing Micheal Jackson!! Let's play it 66 times 😈😈❤️
— #### (@Monicaa_Lisaa) October 31, 2016
@BretMega got Thriller on… I look crazy as hell dancing in my car in traffic! I cant stop tho!!!
— GB (@GB3202) October 31, 2016
@hot933hits has played Thriller 9x in a row… this is hilarious & awesome. I may side shuffle & overhead clap when I walk into work
— Natalie Marlowe (@CoachNMarlowe) October 31, 2016
@hot933hits my kids had a blast listening to Thriller! My son enjoyed laughing with the guy at the end! It was hilarious! Y'all rock!
— Jane guerra (@jguerra2282) October 31, 2016
@hot933hits I just signed up with Twitter specifically so I could tell you how awesome the Thriller marathon was. Nicely done gents.
— Dave Flores (@idunnojustgo) October 31, 2016
Was late to work this morning because I sat in my car and kept listening to Thriller even tho i had already heard it 5 times! @hot933hits
— Ashlyn Beadel (@atmiller310) October 31, 2016
Sadly, not everyone thought this was the greatest idea. Dan Bennett, Regional Vice President of the station, called a few minutes later to let their employers know how upset he was about the repetition of the hit. Even though the pair try to explain that people actually, were calling to ask for more of the jam, their boss didn’t seem to care about the popular opinion. “We are a marketing radio station, cut the bullshit,” said Dan, following by a request to see them in his office in ten minutes.
Twitter fans freaked out knowing there was a slight possibility of their favorite hosts getting fired and a lot of them started to email Bennett in defense of Scotty and Brett. Here is a few of the emails he received:
Dan, it's vital to my commute that you play Thriller again.
— Tia Ria (@TiaRiaV) October 31, 2016
— Janelle✨ (@MyLifeAsShanice) October 31, 2016
— Brooke Palacios (@palacios_brooke) October 31, 2016
Seems like the definition of radio can most definitely change, even though that means reapeting the same song over and over if the public asks for it. Scotty and Brett, confesed that Dan was a really “good guy” and that they felt what they did with thriller was succesful, and according to a great percentage of the public, they were. Lucky for us they remained employed with the condition that they don’t do it ever again. For an almost getting fired Halloween, they really gained listeners love and support.